They can include, but are not limited to, autism and ADHD, cognitive impairments such as learning difficulties and dementia, as well as mental health conditions and speech, visual impairments or hearing loss.

Often, many people experience a combination of both visible and non-visible impairments and conditions.

Supporters who wish to share that they have a disability or condition that is not necessarily immediately obvious can do so by wearing a Hidden Disabilities Sunflower lanyard.

Club stewards and other supporter-facing staff have received training to ensure that they can provide further assistance for those wearing a lanyard, where required.

This move, which comes during Level Playing Field’s Unite For Access campaign, marks another step towards making Portman Road, both on matchdays and non-matchdays, a more inclusive and accessible environment.

It also follows the announcement that sensory packs, which are provided by Ipswich Town Foundation, will now be available on matchdays at Portman Road.

Lee Smith, the Club’s Disability Liaison Officer, said: “The Club continues to strive to be as inclusive and accessible as possible. Working with the Hidden Disabilities Sunflower scheme will help supporters who may need extra time or assistance to feel more included whilst at Portman Road.

“It’s also an opportunity for supporters to acknowledge that some of their fellow fans may need more time, patience and understanding.

“Asking a supporter the simple question, ‘are you ok?’ may just make all the difference to their experience on a matchday or non-matchday.”

Supporters can purchase a Hidden Disabilities Sunflower lanyard via their online shop here.