The Foundation is proud to be supporting WWF’s #WorldWithoutNature campaign again this year.
Today (3 March) marks World Wildlife Day, with brands and sports teams around the world showing the emptiness of a world without nature by removing images of nature from their logo.
Town has followed suit by removing the Suffolk Punch from its logo on social media platforms until Saturday morning.
Using the #WorldWithoutNature hashtag, the campaign will once again highlight the dramatic loss of biodiversity globally and the social and economic risks it poses.
World Wildlife Day should be an occasion to celebrate the world we live in. Unfortunately, in the UK and around the world, nature is in crisis.
Global wildlife population sizes have plummeted by an average of 69% since 1970. Here in the UK we’ve lost 70% of our ancient woodlands, our rivers are polluted and our wildflower meadows are almost gone.
We’re now in a race to bring our world back to life.
Together, we can turn things around.
Felicity Glennie Holmes, Executive Director for Communications & Marketing, WWF International said: “We want this year’s #WorldWithoutNature to make audiences think twice about the beauty and nature that we’ve long taken for granted, but which is quickly disappearing before our eyes.
“We need more people, more than ever to get behind our efforts to halt and reverse nature loss by 2030. That’s exactly why we’re asking some of the world’s best-loved brands and sports teams to show the world what nature loss could look like.”
WWF’s #WorldWithoutNature activation was originally the brainchild of One Minute Briefs, having been first created on World Wildlife Day in 2020.
The organisation has compiled a list of 23 ways people in the UK can ‘help our world on a budget’, which can be found here.